A dealer in rare gemstones. An online shop for certified alexandrites and padparadscha sapphires, with buying guides, a find-your-stone form and a wholesale application.
The Rare Gem deals in rare gemstones, mostly certified alexandrites and padparadscha sapphires. A single stone can sell for tens of thousands of dollars.
At that price a buyer has to trust the seller first. The site had to show each stone in detail, teach people what makes one rare, and take orders online. The design was supplied, and our team built it in Webflow.
The brief had four parts:
A shop, a set of buying guides and two enquiry forms, all on one Webflow site that the dealer runs.
Stones are listed by collection. A buyer can filter by price, carat, shape and certification, then sort what is left.
Photos of the stone in two kinds of light, its carat weight and price, the lab report and a video. The buyer can add it to the cart from there.
Most of the stock is not shown on the site. This form takes the carat range and the cut a buyer wants, and the dealer replies with stones that match.
An alexandrite guide, a padparadscha guide, a lab report guide and a rarity pyramid that ranks the rarest gemstones in the world.
The shop, the guides and the blog all run on Webflow’s own CMS and checkout, so there is one system to look after. The dealer adds a stone by filling in a form, and its page is built from that.
Next, you send a short brief and we reply with a fixed price and a delivery date in writing. You pay nothing until you sign the order.
