A technical SEO audit of your client’s site for $250, as a PDF with your logo on it.
A technical SEO audit service for agencies, delivered as a white label SEO audit under your name. We crawl the site, read Search Console and test the key templates, then rank what’s wrong in a report your client can follow, with a fix and its price beside each finding. Performance, accessibility and security are in it too, and the whole thing arrives in 3 business days.
You’re about to quote for, rebuild or answer for a site you didn’t build, and you need to know what’s in it first.
Before you price the work, you want a list of what you’re inheriting, written down and dated.
The crawl is the record of every URL, title and redirect the new site has to carry over.
Your client wants an answer with evidence behind it, and your name on the cover.
We never contact your client. Everything goes through you.
See our hours by regionSeventeen checks. The search ones go deepest. We put performance, accessibility and security in the same report because your client will ask about those too.
Every URL the crawl reaches, sorted into 200s, redirects, 404s and server errors, with the pages that link to each broken one.
Crawl
What is blocked from crawling and what is kept out of the index, and whether either catches a page meant to rank. A page blocked in robots.txt can still appear in results without a description, so the two are checked together.
Crawl, by hand
Pages with no canonical, a canonical pointing at another URL, and the same content reachable at several addresses. A canonical is a strong signal to Google, and Google can still choose a different URL.
Crawl
The sitemap compared with the crawl: URLs listed that redirect or 404, and indexable pages left out.
Crawl
Chains, loops and temporary redirects doing a permanent job. Google advises redirecting straight to the final URL.
Crawl
The Page indexing report’s reasons, read against the crawl: pages crawled and not indexed, soft 404s, pages Google treats as duplicates.
Search Console
How many clicks each page is from the home page, and pages no internal link points at. Google asks for at least one link to every page you care about.
Crawl
Links that aren’t crawlable anchors, and anchor text such as “click here” that says nothing about the target.
Crawl
Missing, duplicated and near-empty ones, listed by URL.
Crawl
Pages with no H1 or several, headings out of order, images without alt text, and pages with almost nothing on them.
Crawl
What markup is present, whether it validates, whether it describes what is visible on the page, and which types Google supports that the site doesn’t carry yet.
Rich Results Test
LCP, INP and CLS at the 75th percentile of real mobile visits, against Google’s thresholds: 2.5 seconds, 200 milliseconds and 0.1. Where a site has too little field data, a lab test stands in, and INP can’t be measured in a lab, so the report says so.
PageSpeed Insights
Searches the site already appears for with no page that answers them, and pages competing with each other for the same search. Needs Search Console access.
Search Console
Where the site ranks today for up to 20 keywords agreed with you, recorded with the date. It’s the baseline for measuring later work.
By hand
Whether robots.txt lets AI search crawlers in, whether key pages are indexed and open to snippets, and whether the site is cited for a short list of questions agreed with you, in Google’s AI Mode, ChatGPT search and Perplexity.
By hand
WCAG 2.2 AA failures on the key templates, such as unlabelled form fields, missing alt text and parts that can’t be reached by keyboard.
axe, by hand
HTTPS on every URL, mixed content and, with a CMS login, core, theme and plugin versions that are out of date.
By hand
Key templates are the home page, a listing page, a detail page and the contact or checkout page. If your client’s site has others worth checking, name them in the brief.
The site address is enough to start. A restricted Search Console user adds what only Google can show. A CMS login lets us check software versions. All access goes to the account you set up for us on your domain.
Every internal link is followed and every URL recorded with its status, title, canonical and directives.
Which pages are indexed and why others aren’t, the Core Web Vitals field data, and the searches the site appears for.
Each one goes through PageSpeed Insights, the Rich Results Test and axe, then a manual keyboard pass.
Each finding gets a severity, an effort, the URLs it affects, its evidence, and a fix with its price. Anything we couldn’t check is listed with the reason.
In your branding, 3 business days after the order starts. You send or present it. If your client wants the fixes, each is its own fixed-price order.
One PDF in your agency’s branding, written so your client can read it and a developer can act on it.
How much was crawled, how many findings, and how many are urgent.
Where the site ranks today for up to 20 keywords agreed with you.
Each with its evidence, the area it belongs to, a severity and an effort.
Field figures for real visitors beside Google’s thresholds.
Which questions were asked, where, on what date, and whether the site was cited.
The findings grouped into fixes, each with its fixed price where one exists.
Example report.
1Summary
2Findings, ranked (6 of 20 shown)
Service pages blocked from crawling
robots.txt still carries “Disallow: /services/” from the staging site. Search Console lists 6 URLs as blocked.
HighIndexingEffort: Small
Redirect chains from the old domain
14 old URLs pass through 3 redirects before the final page.
HighRedirectsEffort: Small
Nine pages share one title
Every service-area page is titled “Roofing services”.
MediumOn-pageEffort: Small
Slow first view on mobile
LCP for real visitors is 3.1 s. The home page hero image is 1.8 MB.
MediumCore Web VitalsEffort: Medium
Contact form fields have no labels
axe reports 5 inputs a screen reader can’t name.
MediumAccessibilityEffort: Small
Seven plugins behind their current version
Each listed with its installed and current version.
MediumSecurityEffort: Small
3Core Web Vitals, real visitors on mobile
| Metric | This site | Good up to | Status |
|---|---|---|---|
| LCP | 3.1 s | 2.5 s | Over |
| INP | 180 ms | 200 ms | Good |
| CLS | 0.02 | 0.1 | Good |
75th percentile, previous 28 days, from the Chrome UX Report.
4AI answers, as recorded
Asked on the date of the audit.
5What to do next
SEO optimisation
Findings 1, 2, 3
$400
Speed and Core Web Vitals work
Findings 4
Quoted after we look at the site
Accessibility remediation
Findings 5
$100per template
A care plan, for weekly updates
Findings 6
$50per site per month
This audit lists what was found and how. It doesn’t forecast rankings, traffic or leads. Fix prices are our published prices on the date of the audit; you set the price to your client.
Six things agencies sometimes expect from an audit, and where each one sits.
Why: The audit reads the site and changes nothing on it.
What to do instead: SEO optimisation fixes the technical basics across the whole site, with a broken link check, and rewrites the titles, descriptions and headings of 10 pages you choose, as its own order.
White label SEO for agenciesWhy: The audit covers the site itself. Links from other sites are outside it, and we don’t build or buy links.
What to do instead: Link work stays with you and your own tools.
Why: The audit records where the site ranks for up to 20 keywords and lists the gaps it can see in Search Console. It stops there.
What to do instead: Keyword research for each page is part of SEO optimisation. Blog posts are a separate content writing service. Strategy stays with you.
White label SEO for agenciesWhy: Google doesn’t tell anyone why one page moved. The audit shows what is wrong on the site, and that may or may not be the cause.
What to do instead: A dated record of the site’s condition, which you can compare with the next one.
Why: The check finds WCAG 2.2 AA failures on the key templates. It isn’t a statement that the site complies with any law.
What to do instead: Accessibility remediation, priced per template.
Add-on pricesWhy: The security check covers HTTPS and, with a login, software versions.
What to do instead: A care plan covers weekly updates, daily backups and malware scans.
White label WordPress maintenanceThe audit is the first of two one-time SEO jobs we sell to agencies. The second does the fixing: the technical basics across the whole site, then new titles, descriptions and headings on the pages you choose, from keyword research, with a before-and-after report at the end.
White label SEO for agenciesWhat your order commits us to. The full terms are on the trust page and in the Partner Agreement.
The website audit and SEO optimisation are fixed-price orders, each with a delivery date written into it. If we miss the date for a reason on our side, the full fee comes back. Monthly plans are ongoing, so they have 30 days’ notice instead.
How the guarantee worksWe never contact, pitch or quote your client, during the work or after it. If they contact us, we decline and tell you within 1 business day.
Read the zero-poach termsWe work from an account on your domain and in your tools. Every report carries your logo, and nothing we send mentions us.
How it worksYour assigned Project Manager works during your business day, within the working hours written in your order.
See hours by regionOne fixed price for the whole audit, with its timeline beside it. You set your own price to your client.
Already know what needs doing? Send us the exact brief and we skip the audit and start on the work.
Send the URL and what your client asked. On a 20-minute call we tell you whether an audit or a direct fix fits better.
Each is a separate order at its own price, under your name.
The indexing, redirect, on-page and schema findings, fixed on the pages you choose.
$400 one-time5 business days
The Core Web Vitals findings, on the key templates.
Quoted after we look at the siteDate in the quote
The accessibility findings, fixed to WCAG 2.2 AA.
$100 per template1 business day per template, 3 minimum
When the audit couldn’t trust the numbers.
$3004 business days
When the pages are found but don’t convert.
$2503 business days
See every price White label SEO for agencies What is white label SEO? The guide Website migration services For SEO agencies White label digital marketing Audit points to a rebuild? Website RFP template How resale works
Pick any one item from our price list and treat it as a pilot, with no commitment beyond it.
The full terms are in the First-Project Guarantee.
An audit of your client’s site that we carry out and you deliver. The report is in your agency’s branding, it comes to you from an address on your domain, and nothing in it names us. You present it and set your own price for it.
Status codes, robots.txt and noindex, canonicals and duplicates, the XML sitemap, redirects, what Google has indexed, click depth and orphan pages, internal links, titles and descriptions, headings and images, structured data, Core Web Vitals, content gaps, current rankings for up to 20 keywords and how the site appears in AI answers. The same report covers accessibility against WCAG 2.2 AA and basic security.
3 business days. The price is fixed, and it is shown in the price block on this page in your currency. The delivery date is written into your order: on time, or a full refund.
The site’s address, and the names of any templates worth checking beyond the home page, a listing page, a detail page and the contact or checkout page. Search Console access and a CMS login are optional and make the audit more complete. Both go to the account you set up for us on your domain.
Yes. The crawl, the lab tests and the checks by hand don’t need it. What you lose is what only Google can show: which pages it has indexed and why others are left out, Core Web Vitals grouped across the site, and the searches the site appears for. The report says which checks were skipped. A restricted user, who can view and not change, is enough.
No. It changes nothing on the site. SEO optimisation is the fixing: the technical basics across the whole site, a broken link check, and the titles, descriptions and headings of 10 pages you choose rewritten from keyword research, as a separate fixed-price order. Speed work, accessibility remediation and care plans are separate too, and the report says which finding belongs to which.
No. Already know what needs doing? Send us the exact brief and we skip the audit and start on the work.
We read robots.txt for rules that shut out AI search crawlers such as OpenAI’s OAI-SearchBot. We check the key pages are indexed and open to snippets, which Google says is what a page needs to be linked from AI Overviews and AI Mode. Then we put a short list of questions, agreed with you, to Google’s AI Mode, ChatGPT search and Perplexity, and record whether the site was cited on that date. Nobody can promise a citation, and we don’t.
No. Core Web Vitals are measured on real visits: LCP, INP and CLS at the 75th percentile. Lighthouse is a lab test of one page load on a simulated device, and it can’t measure INP because nobody is interacting with the page. The audit reports field data where Google has enough of it and uses the lab test to find causes.
Yes, and the report is laid out with that in mind. The last section groups the findings into fixes, and each fix we build carries its published fixed price, so you can turn the report into a proposal the same day. You set your own prices to your client.
Yes. The audit works on any site that can be crawled: WordPress, Shopify, Webflow, or custom code. On WordPress a login lets us check plugin and theme versions as well.
Yours. It carries your agency’s logo and never mentions us, and your client deals only with you.
Next, you send a short brief and we reply with a fixed price and a delivery date in writing. You pay nothing until you sign the order.