White label digital marketing for agencies
The marketing work that happens on and around a website, done under your agency’s name: SEO, content writing, graphic design, conversion audits, tracking and landing pages. There are also five things we don’t do at all, and we’d rather you saw that list before you book a call than after.
At a glance
Marketing work your agency sells under its own name while a partner does it. We do the parts tied to a website.
We do
- SEO: monthly plans, one-time optimisation and audits
- Local SEO, inside the monthly SEO plans
- Content writing and graphic design
- Conversion audits, tracking and landing pages
- The website underneath: design, build and care
We don’t do
- PPC and paid ads management
- Social media management
- Link building
- Citations and review requests
- Email marketing
What is white label digital marketing?
White label digital marketing is marketing work that a partner carries out and your agency sells under its own name. Your client deals only with you; the partner does the SEO, content, design or tracking behind the scenes, and every report and file goes out with your agency’s name on it.
Your client
Buys marketing from your agency and talks only to you. They never see the partner’s name.
Your agency
Sells the work, sets the price, owns the relationship and the strategy, and presents the results.
The white label partner
Does the work inside your tools, on your business hours, and stays out of sight.
The term is broad. It can mean SEO, content, paid ads, social media, email, link building, design, analytics and the website itself. We’re a web studio, so we sell the parts that happen on or around a website.
See our hours by regionWhat can be white labelled, and which parts do we do?
Almost any marketing service can be white labelled, as long as the work can be done without the partner meeting your client. We white label ten services and turn down five. The table shows which is which, and what we can do near each one we turn down.
| Service | Do we do it? | What that means | Where to go |
|---|---|---|---|
| SEO, every month | Yes | On-page and technical SEO on one client site each month, with a report in your branding. | White label SEO |
| Local SEO | Yes | Inside every monthly SEO plan: LocalBusiness schema, location pages, the Google Business Profile and review replies. | Local SEO in the monthly plans |
| SEO audits | Yes | A one-time audit as a PDF in your branding, with the findings ranked by severity. | White label SEO audits |
| Content writing | Yes | Blog posts of up to 1,000 words, one at a time or on a monthly plan. People on our team write and edit them; AI doesn’t write them. | White label content writing |
| Graphic design | Yes | Social graphics, ad creatives, decks and print files, on a monthly plan capped by hours. | White label graphic design |
| Conversion rate optimisation | Yes | A conversion audit of one page or one funnel, with a fix and its price for each finding. | White label CRO |
| Analytics and tracking | Yes | Google Analytics 4 and Tag Manager set up in your client’s own accounts, with each event tested. | Analytics set-up |
| Landing pages | Yes | One page designed and built for a campaign, with the form and tracking connected. | White label landing pages |
| Websites and stores | Yes | Design in Figma and builds on WordPress, Shopify, Webflow or in custom code. | All web services |
| Website care | Yes | Updates, backups, security and edit hours, per site per month. | Care plans |
| PPC and paid ads management | No | We don’t manage ad accounts, bids or budgets. | Landing pages and tracking for PPC agencies |
| Social media management | No | We don’t schedule posts, write captions or reply to comments. | Graphics for the posts, on a design plan |
| Link building | No | We don’t build, buy or sell links. | Internal links, fixed as part of SEO work |
| Citations and review requests | No | We don’t build citations or directory listings, or ask customers for reviews. | Local SEO on the site, on a monthly plan |
| Email marketing | No | We don’t build or send campaigns, or manage lists. Email copy can be written for an extra fee, quoted before we start. | Email graphics, on a design plan |
For the five we turn down, keep the work in house or give it to a specialist. We can still be the team behind the site, the pages and the tracking those campaigns depend on.
The white label marketing services we sell.
Eleven services in three groups. Each one has its own page, with what’s included, what isn’t, and the price.
Search and content
Getting found, and having something worth finding.
Creative and conversion
What the campaign looks like, and whether it converts.
How does white label digital marketing work?
You pick the services and sign one agreement, then set up an email account for us on your domain and add it to your tools. We work your business hours, and you present the reports and files under your own name.
Pick the services
Every service here has a published price. Add them up, set your own price to your client, then talk to us.
Before the callA cost you can mark upSign once
One Partner Agreement, with the NDA built in, then an order for each project or plan. Nothing is charged until you sign an order.
Before we startA signed orderSet us up inside your agency
You create an email account on your domain and add it to your agency’s chat, project board, Figma and drive.
Day oneAccounts you ownWe do the work
Your assigned Project Manager takes requests in your tools and works your business day. We never contact your client.
Through the project or monthWork in your accountsYou deliver and report
Reports, files and documents carry your agency’s name. You present them, and you bill your client at your own price.
At handover, or monthlyReports in your branding
What your order commits us to.
Four commitments, in writing. The refund covers fixed-price projects; monthly plans and hourly work have service targets instead.
Inside your agency
We work as name@youragency.com, in your Slack, board and Figma. Your client only ever sees your name.
How it worksOn your hours
Your assigned Project Manager works your business day and, during a project, aims to reply within 2 working hours.
See hours by regionOn time, or a full refund
Fixed-price projects only: a delivery date in your signed order. Miss it for a reason on our side and the whole project fee comes back.
How the guarantee worksNever in front of your client
We don’t pitch or quote your client, and we don’t contact them unless you ask. Nothing with our name on it reaches them.
Read the zero-poach terms
What does white label digital marketing cost?
It depends on the service, which is why every price is published. A single blog post is $100, a monthly SEO plan starts at $400 per site, and a graphic design plan starts at $500 a month. Those are the prices you pay us; what your client pays is up to you.
| Service | What it covers | Price | Timeline or term |
|---|---|---|---|
| SEO Essentials | 4 pages optimised a month. 15 keywords tracked. Monthly crawl and technical fixes. | $400per site / month | Month to month, 30 days’ notice |
| SEO Growth | 8 pages optimised a month. 2 supplied articles published a month. 30 keywords tracked. | $600per site / month | Month to month, 30 days’ notice |
| SEO Authority | 15 pages optimised a month. 4 supplied articles published a month. 60 keywords tracked. | $1,000per site / month | Month to month, 30 days’ notice |
| Website audit | SEO, performance, accessibility and security checked. Current rankings for up to 20 keywords. Findings ranked by severity. | $250 | 3 business days |
| SEO optimisation | Technical basics fixed across the whole site. Broken link check. Keyword research for 10 pages. | $400one-time | 5 business days |
| Blog post | One post of up to 1,000 words. In your agency’s name, never ours. | $100per post | 5 business days |
| Content plan, 4 posts | 4 posts a month, up to 1,000 words each. In your agency’s name, never ours. | $400per month | Month to month, 30 days’ notice |
| Content plan, 8 posts | 8 posts a month, up to 1,000 words each. In your agency’s name, never ours. | $750per month | Month to month, 30 days’ notice |
| Design subscription, 15 hours | One request at a time. Up to 15 design hours a month. Files handed over to present as your own. | $500per month | Month to month, 30 days’ notice |
| Design subscription, 30 hours | Two requests at a time. Up to 30 design hours a month. Files handed over to present as your own. | $900per month | Month to month, 30 days’ notice |
| Conversion audit | Pages reviewed with your client’s analytics. Findings ranked by severity and effort. Annotated screenshots of each finding. | $250 | 3 business days |
| Analytics & tracking set-up | Google Analytics 4 set up or cleaned up. One Google Tag Manager container. Up to 8 conversion events tracked. | $300 | 4 business days |
| Landing Page | One page, up to 8 sections. Designed and built on your client’s platform. Form connected, spam-protected. | $500 | 5 business days |
| Care plan | Weekly updates, daily backups, security and edit hours for one site. | $50per site / month | Onboarding check within 3 business days |
- Prices exclude VAT and GST. Other currencies are indicative, and your order states its own.
- Monthly plans: billed monthly in advance, with no set-up fee and no escrow. Month to month: either side ends a plan on 30 days’ written notice.
- Fixed-price projects: the delivery date is written into your order, and your first one is paid through escrow with Freelancer.com.
What don’t we do, and what can we do instead?
Everything we sell is work on a website, and these five happen somewhere else: in ad platforms, social apps, other people’s sites, business listings and email tools. We’d rather point you to a specialist for those than learn them on your client’s budget. Each row says what the “no” covers and the nearest thing we can do instead.
Websites for PPC agencies- PPC and paid ads
- We don’t set up or manage ad accounts, write ads, set bids or handle budgets. We build the landing pages the ads point to, connect the tracking, and design the ad creatives.
- Social media management
- We don’t plan calendars, write captions, schedule posts or reply to comments. We design the graphics for the posts, on a design plan.
- Link building
- We don’t build, buy or sell links, and no SEO plan of ours includes them. Our SEO work fixes the internal links on your client’s own site.
- Citations and review requests
- We don’t build citations or directory listings, and we don’t ask your client’s customers for reviews. The rest of local SEO is in every monthly SEO plan: LocalBusiness schema, location and service-area pages, the Google Business Profile (once you add us as a manager) and replies to reviews.
- Email marketing
- We don’t build or send email campaigns, and we don’t manage lists. We design the graphics that go into the emails, and we can write the email copy for an extra fee, quoted before we start.
- Results
- We don’t promise rankings, traffic, leads or sales on any service. What we commit to is the work in your order, and the report lists it.
How do you choose a white label digital marketing partner?
Check seven things before you sign with any white label digital marketing partner, us included. Each one is a question you can ask on the first call, and a good partner answers it in writing.
Questions to ask a white label partner: the checklist What is white label SEO? The guide- The scope, in writing
- Ask which services the partner does itself and which it doesn’t do. A clear list of what is not included tells you as much as the list of what is.
- Prices you can see
- Ask for the price of each service, its unit and what it includes. You can’t set your own price until you know theirs.
- Who does the work
- Ask who does it, where they are, and whether any of it goes to outside freelancers. Ask who your one contact is and which hours they work.
- Your client stays yours
- Ask for a non-solicitation clause in the contract. Ask what the partner does if your client contacts it directly.
- Reports under your name
- Ask to see a sample report. Check whose logo is on it, which address sends it, and whether it lists the work or only the numbers.
- No promise of results
- Be wary of anyone who guarantees rankings, traffic or leads. A partner controls the work it does, and nobody controls a search engine.
- The term and the exit
- Ask about the minimum term and the notice period. Ask who owns the work and the accounts when the contract ends.
Digital marketing questions.
What agencies ask before they pick a white label marketing partner.
All questionsIt’s when a partner does the marketing work and your agency sells it as its own. Your client deals only with you, and every report and file carries your agency’s name. The partner works behind the scenes and never contacts your client.
In part. We’re a white label web studio, and we do the marketing work tied to a website: SEO, content writing, graphic design, conversion audits, tracking and landing pages, plus the site itself. We don’t do the off-site work, such as paid ads or social media, so we aren’t a full-service white label marketing agency.
Local SEO, yes; the other four, no. Local SEO is part of every monthly SEO plan: LocalBusiness schema, location pages, your client’s Google Business Profile and replies to its reviews. We don’t manage ad accounts, post to social media, build links or citations, ask customers for reviews, or send email campaigns. We do the work next to them: landing pages and tracking for paid campaigns, graphics for social posts and emails, and internal links as part of SEO.
Monthly SEO plans (local SEO included), one-time SEO audits and optimisation, blog writing, a graphic design plan, conversion audits, analytics and tracking set-up, and landing pages. Under those sit web design, web development, online stores and website care plans.
Each service has a published price. A blog post is $100. Monthly SEO plans are $400, $600 and $1,000 per site. Graphic design plans are $500 and $900 a month. A conversion audit is $250, analytics set-up is $300 and a landing page is $500. You set your own price to your client.
Not from us. We work from an email address on your domain and inside your tools, reports carry your logo, and nothing we send mentions StudioPartner. We never contact, pitch or quote your client, during the work or after it.
Yes, and there’s no minimum. Start with one fixed-price item, such as an audit at $250 or a single blog post at $100, or take one monthly plan for one client. Any one item can be your pilot, paid through escrow with Freelancer.com.
You sign one Partner Agreement, with the NDA built in, and an order for each project or plan. The monthly SEO, design and content plans have no minimum term. Billed monthly in advance, with no set-up fee and no escrow. Month to month: either side ends a plan on 30 days’ written notice.
No. Nobody controls a search engine or a market, so we don’t promise rankings, traffic, leads or sales. Fixed-price projects do come with “on time, or a full refund”; monthly plans don’t, because they have no single delivery date.
Yours. Audit PDFs, monthly SEO reports and tracking sheets are in your agency’s branding and come to you, from an address on your domain, for you to send or present. Your client never sees our name.
Yes. Your team keeps the campaigns, and we do the work on the site: a landing page designed and built for $500, conversion tracking set up for $300, and ad or social graphics on a design plan. We work from your tools, so your team briefs us like a colleague.
Agencies, and freelancers who resell. We work for web, marketing, SEO, PPC and creative agencies, and we never sell to their clients. If you’re a business looking for marketing for your own company, we’re not the right fit.
Sell the marketing work around the website, under your agency’s name.
Next, you send a short brief and we reply with a fixed price and a delivery date in writing. You pay nothing until you sign the order.