Resources for agencies that sell websites
The checklists and templates we use on our own projects. They’re free, and they work just as well if you never hire us.
Web page · prints to PDF · Free · no login
Figma handoff checklist
We run this on every Figma file before building, so there are fewer questions and QA rounds.
78 checks in 14 groups, from file set-up to accessibility. Tick them off on the page, or print it.
Get the checklistTemplate · Free · no login
White label agreement template
A subcontract template for working with any white label partner, plus a right-to-subcontract clause for your client contracts.
It’s a starting draft for your lawyer to check before anyone signs. It isn’t legal advice.
Get the templateWorked example on the reseller page · Free · no login
Reseller margins
See what a project costs you and what you could charge.
Our fixed price for five common jobs, beside an example client price at 1.5×, 2× or 2.5× and what you’d keep, in 7 currencies. The client prices are examples; you set your own.
See the margins
Also useful
More checklists, templates and guides, plus two of our own policies. All free, and there’s no form to fill in first.
- Questions to ask a white label partnerWhat to ask any partner before you sign (us included), and what a good answer sounds like. Tick them off on the page, or print it.
- Website launch checklist105 checks before launch, on launch day and in the first 30 days: content, design QA, forms, tracking, SEO, speed, accessibility, security, DNS and handover.
- Website redesign checklist70 checks before, during and after a redesign, with the 27 SEO steps that protect rankings: URL inventory, redirect map and monitoring.
- Client onboarding templateA 36-step kickoff checklist, a client questionnaire, an access and assets list and a first 30 days plan. A starting draft to adapt.
- Website RFP templateA fill-in website RFP in 20 sections with guidance notes, plus add-ons for a redesign, a new design and development only. Change it to fit your project.
- What is white label SEO?A guide to how white label SEO works: what a provider does, how it’s priced and marked up, and the risks to check.
- In-house SEO vs outsourcingHiring, outsourcing or a mix of both, compared on skills, pricing models and risk, with when each is the better choice.
- Website care plansA guide to what a care plan includes, and how to price and sell one to your clients.
- Nearshore vs offshore vs onshoreWhere a web team can sit, compared on time-zone overlap, communication, cost and the legal points to check.
- Shopify vs WordPressWhich one to pick for a client store, compared for an agency.
- Bricks vs ElementorThe two WordPress builders, compared for client sites. Bricks is our default (we say so at the top), and we build in Elementor when a project needs it.
- SEO-safe launch checklistThe steps we run on every rebuild, from the redirect map to the crawls after launch.
- What our mutual NDA coversWhat the terms mean in everyday words, and how to get the NDA on its own before you’ve signed anything.
- What a developer costsWhat a hire costs you before they’ve built anything, and when hiring is still the better call.
- Our Partner AgreementThe contract we sign with every agency, published in full. You can read all of it before you ever talk to us.
Quote your client today. We’ll build it under your name: on time, or a full refund.
Next, you send a short brief and we reply with a fixed price and a delivery date in writing. You pay nothing until you sign the order.